Effective Ads for Meta

Many people don’t fully understand Graphic Design or what a Graphic Designer does. Some think we draw or do cool stuff all day. We sometimes illustrate and do things that could be considered cool, but most of our time involves   creative problem-solving . We start with the client’s objective and target audience and go from there. Design with Purpose The first thing a graphic designer needs to know is the parameter of a job. For example: What does the client need their graphic design assignment to achieve? What does the client want their customers to do? And who are we targetting? Working within the client’s brand, we can solve our creative puzzle within the timeline allotted.   Problem Solvers Designers have several tools and magic tricks up their wizard sleeves, and we’re not afraid to use them! That is, if the client, budget, and the universe allow it. Designers like to entertain themselves with new and different ways of solving problems visually. We gather our required elements for

  There is much that goes into designing logo magic that goes unseen. Behind the scenes, no illusions or wizardry are going on, as cool as it sounds. Instead, we’re more like mad scientists doing our research and then taking various elements manipulating and contorting shapes into various formations until we find an exciting configuration that fits our client’s objective. Research With  Pink Jacket’s  logo-making process, we start by learning the history of the client/product, why they came up with their brand name, and research what is already out there in the marketplace. We want to avoid looking like or being confused with  another brand . You can easily get into this unfortunate scenario when a logo project is rushed. Working in black and white After having researched competing looks, we start to work in black and white only. This forces us and the client to squarely  focus  on the foundation of the logo. Since we’re looking at typography treatments, shapes, and conveying various c

  The Power of Branding Branding sometimes feels extremely conceptual. Its value is not as tangible as a product or service. But while a solid logo or packaging is critical to branding success, a brand personality and voice is extremely important in creating an impactful impression. A Power of Branding victory has caught our attention.  Liquid Death , a canned water brand, is a great example of bold branding that caught fire in the highly competitive water category. The video goes through the ins and outs of Liquid Death’s back story, less about the product and more about the how and why. Selling water isn’t a wholly original idea, far from it. It’s a saturated market with massively deep-pocket players such as Coca-Cola, Pepsi, etc. Why would anyone look to a red ocean scenario and run to it? We’re not talking about water, we’re talking about Branding . Liquid Death has taken on a brand identity, infused with humor, an ideology , and has committed to it, fully. They’re not playing saf

In the name of convenience, many businesses and organizations have a digital footprint set up by a third party. Whether it’s a website, a social media account, or any variety of online digital presence, you need to be cautious with your digital brand. As much as it may sometimes sound easier to let someone else do your setup, you’ll be paying for that “convenience” in time and hassle down the line when it comes to updating or changing your digital assets in the future. At   Pink Jacket , we’d like to help you avoid experiencing shady individuals who are trying to profit off of your hard-earned work by giving you some handy tips. When we partner with our clients to build their brands online , we use the analogy of building you a sports car. The exterior should reflect the beautiful brand and look/feel you’ve worked hard for over time. Your engine should be built in a way that gets you where you need to go quickly, easily, and without any breakdowns. Pink Jacket may build that sports car

  Ads on Meta are key for all sizes of businesses. After all, you don’t just want to speak to the people who are already in your circle. If growth is important to you, we want to help you explore all the ways in which   Pink Jacket   can help you to leverage ads for your business. Let’s take a look at a few examples: Growth ads  – You’re essentially inviting people to a party they weren’t aware of before. You can grow your social audiences this way.  Say something funny or ask  a question that makes people pause  and consider your brand . Go count every post you scroll past on  Facebook  today. On average every 3-4 posts you will be served an ad on your timeline. Which ones do you actually notice or interact with? Take note. Traffic ads – Like a get-in-free offer – often accompanied by a first-time discount with opt-in to email and sms. It’s important to notice how often we get these as well. How many websites have you subscribed to email from this exact method? The top funnel is worki

  Get Ready for Summer 2023 is flying by! It’s already Q2 and we are all ready for those warmer, summer months . Have you made your game plan for your business’s summer marketing strategy? We are here to work with our client’s strategies, and we want to help champion your business to get those discretionary dollars through your door. Despite a rocky economy, consumers are still spending, and prioritizing those extra dollars on experiences – exciting restaurants, trendy bars, popular festivals. Since we specialize in working with restaurants, bars, events, and the live music industry, here are a few quick ideas for marketing this summer. Restaurants & Bars   > Reach out to running clubs or bike clubs: these groups often need a common meeting point to grab food and drinks after their weekly or monthly events. > Yoga classes: if a yoga studio is in a nearby area, you could offer vouchers for morning weekend classes to drive that early traffic. > Seasonal events: Movies on the