Social Media or Email Marketing?
Looking at social media versus email marketing, we should examine the stage of our customer journey funnel for these tools, and how to build strategy and tactics that drive the action we want them to take. Let’s explore the KPIs (key performance index), customer journey funnel, and tactics for best practices when it comes to social media versus email marketing. As a marketer in the 21st century, it’s easy to talk about the “new hotness” and declare it’s the best way or only way to reach your audience (we’re looking at you, TikTok). Know which tools to use in your customer journey funnel and use them all. It’s good to keep that old proverb in mind, “If your only tool is a hammer, every problem looks like a nail.” Prospects and Interest For the most part, social media is engaged to reach your prospective audience and drive interest. A good social media strategy includes organic content and paid campaigns. Social media is today’s word-of-mouth, so it’s important to remember that your orga...