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Showing posts from October, 2023

PJ @ University of North Texas

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Pink Jacket  was invited to speak to students at the  University of North Texas . Luckily, we have two alumni on staff! Both Ryan Wilson and I graduated from UNT out of the (brand new, at the time)  Digital Retailing  department. We went to go speak to students in a Consumer Psychology course about branding – something Pink Jacket knows VERY well. One of the key engagements we conducted with the students was a Q+A session. These students had some thought-provoking questions, considering they are coming from a younger generation, with an outsider’s perspective of the Marketing universe. Let’s peek at four of the more interesting questions that were brought up and some of our responses. What does a typical day look like at Pink Jacket? Everything and anything! No, truly. I think one thing that is interesting to note is that life at an agency is always changing day-to-day. It depends on what time of year, what time of the month, new clients onboarding, etc. The PJ team has tasks varying f