Effective Ads for Meta

  Google and Yahoo’s Updates   on SPF, DKIM, DMARC, and How it Affects Email Authentication & Deliverability   In the ever-evolving landscape of email, ensuring the security and authenticity of messages is  paramount . Google & Yahoo, key players in the realm of email services, have implemented changes to enhance email authentication protocols. We’ll try and distill this down to more plain language and what it means for  you. We  start with some technical aspects that need to be understood to have an actionable conversation. If you want you can skip down to that chunk, I’ll note it for ya. SPF (Sender Policy Framework): SPF is a widely used email authentication protocol designed to prevent email spoofing. It’s also been around for many many years, so it’s not exactly new per se. Google has introduced refinements to SPF to bolster its effectiveness in verifying the authenticity of email senders. This update aims to enhance the accuracy of SPF checks,...

  The New Year is here and we wanted to provide a shortlist of ideas for our fellow restaurateurs to consider. Here is a brief focused on enhancing your brand on both the website and in your digital marketing strategies. (Sidenote, if you’re not already thinking about Valentine’s Day, that should be tip #0!) 1. Optimize your Website for Mobile Users: • We’ve grown accustomed to seeing top pages on website being Menu over the Homepage and most of that traffic 80%+, comes from a mobile device. Ensure your website (specifically the Menu) is mobile-friendly to accommodate users on smartphones. • Minimize page loading times and simplify navigation for a smoother mobile experience. Less is more, consider that oftentimes mobile devices aren’t on wifi, so they rely on the network connection to pull the website. Help ’em out a little. 2. Leverage Social Media Advertising: • The truth is that organic social media doesn’t have the reach it used to, so rather than expend a lot of energy here...