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Showing posts from March, 2024

Paid Vs. Organic Social Media: What's the Difference

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Social media is everywhere these days, and it’s not just for keeping up with friends and family. It’s also a powerful tool for businesses to connect with their audience. But when it comes to promoting your brand on social media, there are two main approaches: paid and organic.   Paid Social Media   Pros: 1. Reach a Larger Audience:  Paid social media allows you to reach a broader audience beyond your current followers. With targeted advertising, you can reach people who may not have heard of your brand otherwise. 2. Quick Results:  Paid ads can generate immediate results. Whether it’s driving traffic to your website or increasing sales, a paid social media campaign can deliver fast outcomes. 3. Precise Targeting:  Paid social platforms offer advanced targeting options based on demographics, interests, behavior, and more. This allows you to tailor your ads to specific audiences, increasing the chances of engagement and conversions. Cons: 1. Cost:  As the na...

Five Tips for Digital Marketing Your Festival

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FIVE TIPS FOR DIGITAL MARKETING YOUR FESTIVAL Festival season is sneaking up on us very quickly! Here are 5 digital marketing reminders to make the most out of your 2024 event. Let’s check it out! 1.  Craft Compelling Content : • Generate excitement by curating content as you head towards the festival. After you’ve announced your lineup, engage your audience with sneak peeks of festival experiences, show them what they can expect with evergreen videos from years past, or share captivating behind-the-scenes glimpses, artist stories, and audience member perspectives. 2.  Capture & Grow Your Audience : • Amplify your existing audience with a locked-in email and social calendar. Be sure you know what your talking points are each month during the lead-up to on-sale and the day of the festival. • Always be growing your contact lists, as this is what you’ll be able to rely on to grow your future ticket buyers. Capture their email both online during purchasing, on social media, a...