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It is sad news to learn of Colleen Barrett’s passing . Not only was she Southwest Airline’s Queen of Hearts, she was a true joy to work for and our best client by a million mile's Jacket worked with Southwest Airlines to update their office spaces, creating a vibrant environment that matched their personalities. It was a project of a career lifetime, offered only by the grace of authentic relationships and aligning corporate cultures . Our four-year project with SWA is one I call SWU (Southwest University) because we learned so much about so many things. SWA’s well-oiled teamwork machine was like a Master Class in corporate decision-making at its best. The positive and friendly environment inspired ownership so that each group collaborated in a way that flowed relatively smoothly from one team to another. Our Pink Jacket team worked with SWA , architecture, and contractor teams, and all teams needed to work in one direction toward one deadline.  If you’ve ever worked on a house pro...

Navigating the Latest Changes in Email Authentication Google and Yahoo’s Updates  on SPF, DKIM, DMARC, and How it Affects Email Authentication & Deliverability   In the ever-evolving landscape of email, ensuring the security and authenticity of messages is  paramount . Google & Yahoo, key players in the realm of email services, have implemented changes to enhance email authentication protocols. We’ll try and distill this down to more plain language and what it means for you. We start with some technical aspects that need to be understood to have an actionable conversation. If you want you can skip down to that chunk, I’ll note it for ya. SPF (Sender Policy Framework): SPF is a widely used email authentication protocol designed to prevent email spoofing. It’s also been around for many many years, so it’s not exactly new per se. Google has introduced refinements to SPF to bolster its effectiveness in verifying the authenticity of email senders. This update aims to e...