Effective Ads for Meta

  PJ’s Commercial Picks As anyone who knows us knows,  PJ  is all here for those red-hot picks, it is, after all, the marketing calendar event of the year. The best of the best, so to speak. So who won our little marketing hearts, check it out below. Amy’s Pick > Doritos   Wow, 2023 had some lame ones! My favorite was the  Doritos commercial . It’s multi-generational – so it was relatable to all from Gen Z to Millennials to Gen X and Boomers. It used the actual imagery of the product so you could follow the storyline all the way through in terms of remembering it was about Doritos. Also, Elton John really can do everything – which made me giggle when he won and it was funny! The entire idea was so ridiculous as to be believable! Marilyn’s Pick(s) > Planter’s Peanuts and H-E-B   I like when brands commit to long-form storylines over multiple years. (similar to Bud Lights the “Bud Knight” saga) And of course, love a Natasha Leggero appearance. I also really liked the  HEB ad only s

  Pink Jackets – Summer Edition I was getting a burger the other day & the NBA 2023 Draft was on television. Looking at the panel I saw ESPN’s Stephen A. Smith talking about picks. I couldn’t actually hear anything he was saying, I’m sure it was as bombastic as his television persona tends to be, but what really caught my attention was his glorious pink suit jacket. It made me reflect on our Pink Jacket story. “…We noticed that whenever someone tried on the jacket, something happened to them. They became more boisterous, more extroverted and more approachable. Brandscaping ™  has the same effect on our clients’ brands, so we named the shop  Pink Jacket .” It was the living embodiment of our core philosophy and because I am chronically online & enjoy juxtaposition conceptually, I asked the team to launch, The Pink Jacket Summer Draft. And the picks are in.   Ryan’s Pick Two things stand out to me. First, that’s a good-looking jacket . For those curious, yes, we have a pink jack