PJ’s Commercial Picks

 

Marketing Commercial Picks

PJ’s Commercial Picks

As anyone who knows us knows, PJ is all here for those red-hot picks, it is, after all, the marketing calendar event of the year. The best of the best, so to speak. So who won our little marketing hearts, check it out below.

Amy’s Pick > Doritos


 

Wow, 2023 had some lame ones! My favorite was the Doritos commercial. It’s multi-generational – so it was relatable to all from Gen Z to Millennials to Gen X and Boomers. It used the actual imagery of the product so you could follow the storyline all the way through in terms of remembering it was about Doritos. Also, Elton John really can do everything – which made me giggle when he won and it was funny! The entire idea was so ridiculous as to be believable!

Marilyn’s Pick(s) > Planter’s Peanuts and H-E-B


 

I like when brands commit to long-form storylines over multiple years. (similar to Bud Lights the “Bud Knight” saga) And of course, love a Natasha Leggero appearance.

I also really liked the HEB ad only shown in Texas, featuring George Strait as an astronaut who won’t leave earth without tortillas shows off how fanatical Texans are about the brand. Brands like Kroger or Walmart definitely don’t have a fan base that they could riff on in the same manner.

Ryan’s Pick > PopCorners

 

As a fan of Breaking Bad, this one won my nostalgic little heart with incredible callbacks to the show recontextualized for Pop Corners. this is a bit risky and can go off the rails really easily in a few ways. One, if you didn’t see Breaking Bad, most (all) of this isn’t going to land. Given that, you probably should check out Breaking Bad, it holds up. The other way it can easily fail is in too much setup or leaning into the product too much. The editing here does some heavy lifting without relying too much on pure nostalgia. Also, great acting in their roles, so it all kinda clicks for me!

Honorable Mention> Tubi

The ad that got everyone. Likely to cause immense frustration to hardcore fans out there, but definitely had the most talk after the game. Audiences these days are really savvy but glad to see a well-executed ad deliver a memorable experience!

Comments

Post a Comment

Popular posts from this blog

Five Tips for Digital Marketing Your Festival

Image
FIVE TIPS FOR DIGITAL MARKETING YOUR FESTIVAL Festival season is sneaking up on us very quickly! Here are 5 digital marketing reminders to make the most out of your 2024 event. Let’s check it out! 1.  Craft Compelling Content : • Generate excitement by curating content as you head towards the festival. After you’ve announced your lineup, engage your audience with sneak peeks of festival experiences, show them what they can expect with evergreen videos from years past, or share captivating behind-the-scenes glimpses, artist stories, and audience member perspectives. 2.  Capture & Grow Your Audience : • Amplify your existing audience with a locked-in email and social calendar. Be sure you know what your talking points are each month during the lead-up to on-sale and the day of the festival. • Always be growing your contact lists, as this is what you’ll be able to rely on to grow your future ticket buyers. Capture their email both online during purchasing, on social media, a...
Read more

Paid Vs. Organic Social Media: What's the Difference

Image
Social media is everywhere these days, and it’s not just for keeping up with friends and family. It’s also a powerful tool for businesses to connect with their audience. But when it comes to promoting your brand on social media, there are two main approaches: paid and organic.   Paid Social Media   Pros: 1. Reach a Larger Audience:  Paid social media allows you to reach a broader audience beyond your current followers. With targeted advertising, you can reach people who may not have heard of your brand otherwise. 2. Quick Results:  Paid ads can generate immediate results. Whether it’s driving traffic to your website or increasing sales, a paid social media campaign can deliver fast outcomes. 3. Precise Targeting:  Paid social platforms offer advanced targeting options based on demographics, interests, behavior, and more. This allows you to tailor your ads to specific audiences, increasing the chances of engagement and conversions. Cons: 1. Cost:  As the na...
Read more

5 Steps to Launch Your Ecommerce Branded Merch Store

Image
If you are a coffee shop, music venue, restaurant, bar, or other brick-and-mortar busines s, having an online merch store can boost your reach and revenue. It’s a great way to step into the world of e-commerce and give your most loyal customers a way to show you off as their favorite. Here’s a quick guide to get you started on selling swag to your super-fans. Define Your Brand : Think about your brand as a whole, and how you can craft merch designs that your current customer base will relate to. Figure out where you will be sourcing designs from. Consider the impact you want your merch to have. As silly as it is, the Texas gas station Buccee’s does a pretty dang good job of influencing visitors to leave with a piece of Beaver emblazoned merch. Sometimes, a successful merch design can simply be riffing off of your current branding. Choose an E-commerce Platform : Pick a platform like  Shopify  or  Square  that suits your needs and budget. Make sure it integrates well ...
Read more